Curated studio.
I got inspired from the IG reels to create a mini brand design for this new vintage clothing store being opened in Lisbon.The reel had an industrial vibe for the store. I Built the logo to showcase that industrial/brutalist vibe by making a simple yet memorable logo by adding a dash of color.
A good brand needs something that makes it stick out while at the same time makes it easy to recognise/remember.I created this doodle character that give the brand a bit of playfulness. There are 3 variants of the character, one is plain and acts as a template. While the other two are dressed in outfits showcased on the IG page. This is to show the versatility of the character, it can easily be adapted to fit any scenario.
